CLIENT: EDP Starter SERVICE: Event; Brand Activation; Space Design SCOPE: Briefing; Strategy, ideation, Building, Prototyping; Testing; ProductionTOOLS: 4K Process; Co-Creation TEAM: André Coelho; Isa Romão; Ricardo Traquino LOCATION: USA, Brazil, Portugal, Spain
EDP Starter was created for Startups and SMEs working in the energy industry or with solutions that can be applied in it, offering unique conditions for the launch of innovative business projects. A unique global value chain to support entrepreneurs from the idea to the investment. It seeks to bring companies, customers and suppliers closer together through the development of products created by startups or at universities.
With pilot projects development as the main focus, the Big Challenge was to create the brand Universe to the program, connecting participants with different business units and technology experts from EDP (Portugal, Spain, Brazil, USA). In the previous Edition, Starter attracted close to 500 startups, with 30 startups from 13 different countries being selected to work alongside the utilities. This resulted in a pipeline of 50 pilots.
Developing by CO+K of a branding project that includes: Space Design, Storytelling concept, core elements, broadcast identity, packaging and internal and external communication, social networks visual contents, corporate graphics, merchandising, etc.
For the EDP STARTER, identity was composed by the overlapping/fusion of several triangles, creating a geometrical shape defined by white contours. CO+K created a space concept for the events in Portugal, Spain, Brazil and USA.
The idea of dynamism fusion of several triangles is also present within the graphic system.
EDP Starter’s communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the different elements (logos, symbol, layout, and photographs) on diverse contact points such as badges, labels, certificates, space products, advertising, digital social media, and awards.
For this Startups event, we’ve designed numerous applications: Decoration, flyers, program, digital presentations, technical sheets, TV spot, etc.