Mainova

brief_

CLIENT: Herdade da Fonte Santa SERVICE: Branding; Advertising; Service Design; Product Design SCOPE: Empathy; Research; Briefing; Strategy; Ideation; Building; Prototyping; Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation; Lego; Kamban; Post-it TEAM: Ricardo Traquino; André Coelho; Isa Romão; João Meneses; Luís Guimarães LOCATION: Portugal 

Herdade da Fonte Santa is close to Arraiolos and has approximately 200 hectares of land. Of these, 90 hectares are olive trees – Cordovil, Picual, Cobrançosa, Arbequina and Frantoio – and 20 hectares are vineyards with varieties carefully chosen by the English wine grower David Booth. In 2019 a new phase began: With the conclusion of the wine cellar, HFS started to produce its wines and olive oils, to be marketed under its own brand.

challenge_ 

Herdade Fonte Santa’s new project was conceived in a sustainable way and in perfect balance with nature, highlighting that environmental awareness assumes a firm commitment in relation to business. The greater challenge was to sum up this purpose in a new brand and reflect the value proposition of Herdade Fonte Santa.

outcome_

Herdade Fonte Santa’s new project was conceived in a sustainable way and in perfect balance with nature, highlighting that environmental awareness assumes a firm commitment in relation to businessDefinition of the value proposition and creation of a new positioning in the wine sector, focused on sustainability and responsible production. The project included the development of the corporate strategy, brand architecture, communication tone, and visual identity, as well as implementing the above throughout different services and products. . The greater challenge was to sum up this purpose in a new brand and reflect the value proposition of Herdade Fonte Santa.