In&Out


brief_

CLIENT: IN & OUT SERVICE: Branding; Visual Identity; Space Design SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho; Ricardo Traquino; Luís Guimaraes LOCATION: Angola

IN & Out, a new Chic concept of gastronomic experiences in Luanda. Catalyst place for trends and different cultures. A new place, two new restaurants. Flavors of the world that share the same area. An interior area (IN) where international gastronomy meets Angola’s. Another outdoor area (OUT) that will have the Chef’s Oriental and Asian gastronomic inspiration.


challenge_

The Challenge given to CO+K was to create a brand that went beyond the mere functional attributes of the IN&OUT and that could increase the brand proposition, help the new restaurant concept growing and expanding into a Affluent segment, and facilitate the development of two different In&Out areas.


outcome_

Definition of the new restaurant’s value proposition, its positioning, the verbal and visual identity, the tone of voice, the definition of the universe of communication.


visual identity_

The identity of the IN&OUT restaurant had to reflect “world flavours” in two diferent areas: IN and OUT, that is, the union between a product’s functionality and its “chic”, contemporary and luxurious image. Thus, we drew the logotype in thick, elegant and contained lines, representative of Luanda’s Maps and typography with a sophisticate typeface that makes reference to the elegance of the In&Out concept .


visual identity_

The identity of the IN&OUT restaurant had to reflect “world flavours” in two diferent areas: IN and OUT, that is, the union between a product’s functionality and its “chic”, contemporary and luxurious image. Thus, we drew the logotype in thick, elegant and contained lines, representative of Luanda’s Maps and typography with a sophisticate typeface that makes reference to the elegance of the In&Out concept.


graphic system_

From the minimal lines of the logo, CO+K created a new visual universe which is present in areas, communication materials, Menus, LE MISE EN PLATS, etc.


application_

For the new IN&OUT, CO+K has designed numerous applications, corporate stationery, space design, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like website etc.