CLIENT: HUB2050 SERVICE: Branding; UX/UI Design; Visual Identity; Website; Mobile SCOPE: Briefing; Strategy, ideation, Building, Prototyping; Testing; ProductionTOOLS: 4K Process; Workshop Sprint; Co-Creation; Scrum; Zoom; Figma; InVision TEAM: André Coelho; João Meneses; Ricardo Traquino LOCATION: Portugal
HUB 2050 is a boutique consulting team for those who hate consultants. They put the same effort and skill in a tech startup, as in the development of a village in Africa or in a hipster neighborhood in a cosmopolitan town, in a global social business or in the digital transformation of your factory. It’s a crazy mess, but it works just well.
Driven by design, technology and innovation, with a human centric approach, HUB2050 solves meaningful problems and guides organizations and territories towards sustainable change. The great challenge for CO+K was to create a narrative that would position Hub2050 on the market as “ the consultant company with the best group dynamics and frameworks solutions fully customized to the defined transformation plan.”
Developing by CO+K of a branding project that includes development of the strategy, Value Proposition, brand architecture, communication tone, and visual identity, as well as the implementation of the above throughout different services and products.
“Let’s Prototype the Future together” ”This was the starting point for the visual identity of the new Hub2050 brand. In the sprint workshop where we worked on the brand Canvas, it resulted:
– Tomorrow will be better with innovation;
– The Big Idea was: The future needs curators;
– Core Proposition: Hub2050, Co-curating tomorrow.
The idea of Co-Corating Tomorrow is also present within the graphic system. The entire system respects the brand positioning, constantly bringing us back to the big idea of the future.
The Starting point was “2050 will be as transformational to our evolution as our ability to control fire was 125.000 years ago. This will be the last year of the Hub, computers will take the job” The Storytelling idea was “The turning point, the last year of the Hub.” Co+K designs a brand universe identity that focus in urgency about Society: Humans have 32 more years at the wheel, let’s make it count. Because in the year 2050, the computer will be the hub of ourself,, IoT will be everywhere, we will be surrounded by all kind of sensors present in every object, product and device we buy and use and we’ll have nanobots for brain enhancement and for cloud access.
For the new brand, CO+K has designed numerous applications, from the website, corporate stationery to informative brochures, digital social media, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like digital app. or keynote presentations.