EDP Comercial


brief_

CLIENT: EDP Comercial SERVICE: Product Design; Service Design; Digital Innovation; UX/UI Design; Business Transformation SCOPE: Briefing; Strategy, ideation, Prototyping TOOLS: 4K Process; Co-Creation; Figma; Invision TEAM: André Coelho; Isa Romão; Ricardo Traquino LOCATION: USA, Brazil, Portugal, Spain

The most valuable Portuguese brand EDP Comercial is a Portuguese energy utilities company, headquartered in Lisbon. It was founded in 1976 through the merger of 14 nationalised electricity companies.


challenge_

CO+K was invited by Glartek to create a pilot project development to transform EDP ​​Comercial service sales support tool.


outcome_

Development by CO+K and Glartek of a Reality augmented App project that allows to simulate the implementation of EDP Comercial services at the Customers premises.


product design_

CO+K and Glartek created an app to support service sales: solar, electric mobility, Increase Tension Level Service, Efficient Lighting. ( liNs)ã

We Started Fase 1 with a Costumer Journey Map and UI Designing. In the second Fase we created a 5 models development, UX Implementation and Application Logic low code.


visual identity_

Inspired by the new positioning of EDP Comercial “The energy of people”, CO+K prototyped the new App for Augmented Reality, accompanying therefore the dynamism of the image that represents transformation, diversity, inclusion, sustainability and innovation.


graphic system_

The idea of dynamism fusion of several circles and colors is also present within the graphic system.


graphic system_

The idea of dynamism fusion of several circles and colors is also present within the graphic system.

Hub 2050


brief_

CLIENT: HUB2050 SERVICE: Branding; UX/UI Design; Visual Identity; Website; Mobile SCOPE: Briefing; Strategy, ideation, Building, Prototyping; Testing; ProductionTOOLS: 4K Process; Workshop Sprint; Co-Creation; Scrum; Zoom; Figma; InVision TEAM: André Coelho; João Meneses; Ricardo Traquino LOCATION: Portugal

HUB 2050 is a boutique consulting team for those who hate consultants. They put the same effort and skill in a tech startup, as in the development of a village in Africa or in a hipster neighborhood in a cosmopolitan town, in a global social business or in the digital transformation of your factory. It’s a crazy mess, but it works just well.


challenge_

Driven by design, technology and innovation, with a human centric approach, HUB2050 solves meaningful problems and guides organizations and territories towards sustainable change. The great challenge for CO+K was to create a narrative that would position Hub2050 on the market as “ the consultant company with the best group dynamics and frameworks solutions fully customized to the defined transformation plan.”


outcome_

Developing by CO+K of a branding project that includes development of the strategy, Value Proposition, brand architecture, communication tone, and visual identity, as well as the implementation of the above throughout different services and products.


brand identity_

“Let’s Prototype the Future together” ”This was the starting point for the visual identity of the new Hub2050 brand. In the sprint workshop where we worked on the brand Canvas, it resulted:

– Tomorrow will be better with innovation;
– The Big Idea was: The future needs curators;
– Core Proposition: Hub2050, Co-curating tomorrow.  


graphic system_

The idea of Co-Corating Tomorrow is also present within the graphic system. The entire system respects the brand positioning, constantly bringing us back to the big idea of the future. 


communication_

The Starting point was “2050 will be as transformational to our evolution as our ability to control fire was 125.000 years ago. This will be the last year of the Hub, computers will take the job” The Storytelling idea was “The turning point, the last year of the Hub.” Co+K designs a brand universe identity that focus in urgency about Society: Humans have 32 more years at the wheel, let’s make it count. Because in the year 2050, the computer will be the hub of ourself,, IoT will be everywhere, we will be surrounded by all kind of sensors present in every object, product and device we buy and use and we’ll have nanobots for brain enhancement and for cloud access. 


application_

For the new brand, CO+K has designed numerous applications, from the website, corporate stationery to informative brochures, digital social media, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like digital app. or keynote presentations.

Rock in Rio

Wayfer


brief_

CLIENT: Ferreira & Filhos SERVICE: Branding; Advertising; Service Design; Coaching; Training SCOPE: Empathy; Research; Briefing; Strategy; Ideation; Building; Prototyping; Testing; Implementation  TOOLS: 4K Process; Workshop Sprint; Co-Creation; Scrum; Lego; Kamban; Post-it TEAM: Ricardo Traquino; André Coelho; Isa Romão; João Meneses; Luís Guimarães LOCATION: Portugal

Ferreira & Filhos is a family business that started in Leiria in 1992, and since then has been the official representative of IVECO brand for the central region of Portugal. In 2018, Ferreira & Filhos reached out to CO+K to transform their business. Today the new Wayfer has achieved a turnover of 10 million €.


challenge_

In the VUCA world, the theme of urban mobility is increasingly relevant and essential for the business of over 80% of Ferreira & Filhos’ clients. Focusing hugely on its customers and with a strong desire to be at the forefront, F&F felt the need to transform its business value proposition and brand positioning.


outcome_ 

Definition of a new positioning in the commercial vehicle sector, presentation of a value proposition focused on mobility for professionals and keeping its partnership and exclusivity with the IVECO Portugal brand.

The project included the development of the corporate strategy, brand architecture, communication tone, and visual identity, as well as implementing the above throughout different services and products. This resulted in profound changes in the company’s corporate culture, made possible through a disruptive project that was internally given the code name “the CO+K project”.

CO+K worked for nearly a year on this endeavour, developing a 360º branding project that included: core elements, broadcast identity, and online presence, above and below the line advertising, internal and external communication, social media, corporate graphics, media and events, retail spaces, vehicles, packaging and merchandising, among others.


visual identity_  

The project started with a Sprint Workshop with a multidisciplinary team which turned out to be a “journey” throughout the different services and products in the Transportation Sector and Urban Mobility, adjusted to the needs of F&F and its clients. This resulted in a differentiating and unique brand concept in this industry.

MOVING AS ONE 

The project comprised the creation of a new brand through the application of a new, more modern and agile typography, reducing distances and fulfilling the new value proposition: Greater proximity to the client. The choice of the colour “IVECO Blue”, and the creation of the new “Moving As One” tagline, summed up the new philosophy of the company. 

We followed with the development of a rich graphic universe (both in terms of visual and photographic resources), as well as its application to a series of communication pieces that ranged from printed materials to graphic advertising, the corporate website, associated websites, the App, physical spaces and merchandising, among others.


graphic system_ 

From the lines of automobile movement as a representation of the Wayfer experience and by extracting its contours, we created a collection of standard images that serve the application in the different offline and online touchpoints of the brand, thus supporting a consistent communication.


Corporate and Communication_ 

Wayfer’s communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the several elements (logo, symbol, layout, and photographs) on a diverse range of contact points such as labels, packaging, exterior advertising, digital advertising, social and digital media. 


application_ 

For the launch of the new brand, we designed many applications, from the corporate stationery to informative brochures, flyers, bags, technical sheets, merchandise, etc., as well as other materials that can now be used for incorporating future services, such as a digital app.