Grupo Quina


brief_

CLIENT: Chef. Vítor Sobral SERVICE: Branding; Visual Identity SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho LOCATION: Portugal

Vítor Sobral, who is a staunch defender of Portuguese cuisine, is considered to be one of the main responsible for modern Portuguese cuisine. He explores national gastronomy like few others, balancing generous doses of innovation with the most traditional ingredients. He is a gastronomic consultant for several major brands and publishes books regularly. Sharing his knowledge of Portuguese cuisine is another mission he embraces daily.


challenge_

With the opening of new projects spread across Portugal, Brazil and Angola and the creation of new business units, let alone the increase of the team, knowledge and knowhow, Chef Vitor Sobral felt the need to create a business group that aggregated all the competences and business units.


outcome_

Definition of the purpose of the new business group, naming, its positioning, verbal and visual identity, tone of voice, definition of the universe of communication.


brand identity_

Inspired by the childhood of Chef Vitor Sobral and by his passion for Portuguese cuisine, CO+K defined the purpose of the new Business Group and divided it into 5 different pillars:

– Heritage (combined with the Chef’s experience and with the pleasure of sharing his knowledge and know-how);
– Saudade (a concept and a word which is impossible to translate. The Portuguese way of being in a single word. Very related to the Portuguese gastronomic experience, especially abroad);
– Creativity (in the genesis of the history of Portugal, since the Discoveries, the Portuguese showed the world that their resilience did not allow them to stop, finding the best solutions for every different need. Alike the Chef’s kitchen “with little a lot is done”;
– Portuguese pride (they are proud of their principles and customs and they are aware of the value that gastronomy has in the Portuguese culture);
– Portuguese flag (a symbol that represents a history, a nation).

This was the motto for the Project’s Naming. 5 pillars 5 QUINAS: QUINA proudly representing authenticity and without prejudice, by the hand of Chef Vitor Sobral, a country.


graphic system_

Based on the distinction symbol of the Order of D. Infante that decorated Vitor Sobral and so many Portuguese people who proudly carry “Portugal Beyond Borders”, CO+K presents the central element of the graphic communication system of the new QUINA Brand.


application_

For the new QUINA Group, CO+K has designed numerous applications, corporate stationery, space design, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like website etc.

Mainova _ Azeites


brief_

CLIENT: MAINOVA SERVICE:Branding; Product Design; Packaging SCOPE: Briefing; Strategy, ideation, Building, Prototyping; Testing TOOLS: 4K Process; Co-Creation TEAM: André Coelho; Isa Romão; Susana Venda LOCATION: Portugal

The new MAINOVA Olive Oil Brand is the most recent creation of Herdade da Fonte Santa. More than 90 hectares of olive groves with the Cordovil, Picual, Cobrançosa, Arbequina and Frantoio varieties which organically produced and are vegan certified. In 2020 the brand has been introducing its new olive oils marketed under its own brands.


challenge_

MAINOVA extra-virgin olive oils, which are cold-pressed and composed exclusively of olive juice, are obtained from a combination of green and ripe olives. They come in 2 different ranges: 
– Extra-Virgin Classic, having a low acidity of 0.2% and being available in a 500 ml glass bottle and in a 3-liter Bag-in-Tube package;
– Extra-Virgin Early Harvest, having an acidity of less than 0.2% and being produced from green olives harvested at the beginning of the season.

Leading this olive oil branding project and defining a clear and efficient brand and product impact with a focus on its strategy and positioning, visual and verbal identity, and innovating the packaging to gain visibility in the saturated distribution olive oils market.


outcome_

Development  by CO+K of a branding project that includes: Product Design, Storytelling concept, core elements, broadcast identity, packaging and internal and external communication, social networks visual contents, corporate graphics, merchandising, etc.


product design_

Respecting the positioning and concerns with the environmental sustainability and conservation of olive oils, CO+K developed packagings capable of ensuring that all the properties of olive oils are preserved by not allowing direct light contact as well as exposure to oxygen after opening. For the 3L product, CO+K designed a Bag In Box that protects the olive oil by using 60% less plastic than the conventional demijohn. The solution found for Early Harvest Extra-Virgin Olive Oil was the creation of a new 500 ml recycled stoneware bottle.


graphic system_

The realistic illustration of one of the several millenary olive trees of Herdade da Fonte Santa – Mainova combined with the circular shape (central element of the MAINOVA Brand) underlie the narrative of each of the packagings. These are the elements that are present in the remaining communication materials of each of the references of Mainova olive oils.


corporate and communication_

Mainova olive oil’s communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the different elements (logos, symbols, illustrations, and typography) on diverse contact points such as labels, packaging, physical products, exterior advertising, digital advertising, social media, and digital media.


application_

To present the new olive oils brands, we’ve designed numerous applications: brochures, flyers, bags, Olive oil technical sheets, etc., as well as other pieces that can be used to incorporate in future products, like gourmet Olive oils etc.

Mainova


brief_

CLIENT: Herdade da Fonte Santa SERVICE: Branding; Advertising; Service Design; Product Design SCOPE: Empathy; Research; Briefing; Strategy; Ideation; Building; Prototyping; Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation; Lego; Kamban; Post-it TEAM: Ricardo Traquino; André Coelho; Isa Romão; João Meneses; Luís Guimarães LOCATION: Portugal 

Herdade da Fonte Santa is close to Arraiolos and has approximately 200 hectares of land. Of these, 90 hectares are olive trees – Cordovil, Picual, Cobrançosa, Arbequina and Frantoio – and 20 hectares are vineyards with varieties carefully chosen by the English wine grower David Booth. In 2019 a new phase began: With the conclusion of the wine cellar, HFS started to produce its wines and olive oils, to be marketed under its own brand.


challenge_ 

Herdade Fonte Santa’s new project was conceived in a sustainable way and in perfect balance with nature, highlighting that environmental awareness assumes a firm commitment in relation to business. The greater challenge was to sum up this purpose in a new brand and reflect the value proposition of Herdade Fonte Santa.


outcome_

Herdade Fonte Santa’s new project was conceived in a sustainable way and in perfect balance with nature, highlighting that environmental awareness assumes a firm commitment in relation to businessDefinition of the value proposition and creation of a new positioning in the wine sector, focused on sustainability and responsible production. The project included the development of the corporate strategy, brand architecture, communication tone, and visual identity, as well as implementing the above throughout different services and products. . The greater challenge was to sum up this purpose in a new brand and reflect the value proposition of Herdade Fonte Santa.

Savile


brief_

CLIENT: Salvador & Falcato SERVICE: Naming; Branding SCOPE: Empathy; Research; Interviews; Briefing; Strategy; Ideation; Building; Prototyping TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Nuno Mendão; André Coelho; Isa Romão LOCATION: Portugal


challenge_ 

At a global level, the paradigm of management consultancy, auditing and financial firms is mostly limited to the so-called “Big Four”. These follow strict corporate codes, innovating in their own identity and creating niches with their own language. The challenge for Salvador & Falcato was to present the same excellence as the “Big Four” but without losing engagement and proximity with their clients.


outcome_ 

Definition of the value proposition, including the development of the corporate strategy, brand architecture, communication tone, and visual identity, as well as implementing the above throughout different services and products.


identity_ 

Based on the initial guidelines and expected deliverables – a new Salvador & Falcato brand logo and institutional website – the project started with a Sprint Workshop that culminated in a new strategic reflection based on two fundamental insights:

-Delineate Salvador & Falcato’s own value proposition space, allowing it to have an adequate discourse to the new reality.
– Become the best option for small and medium-sized businesses that cannot access the “Big Four” but value the same quality and professional excellence.

From this, we created a value proposition that answered to the defined positioning: “We are ex-Big Four; we offer technical rigour combined with work capacity and the values ​​of excellence and trust, but with the dedication, proximity, engagement and adjusted price that only a personalized service allows”.

And from this idea of a tailor-made service, we got to know Savile Row. We travelled to London and interviewed the best tailors in the world, thus finding the solution to our problem.

Salvador & Falcato began presenting itself as the new SAVILE brand. A powerful main name, easy to pronounce, concise and practical. Drawing inspiration from the personality and attitude of UK’s Savile Row St., the crème de la crème in traditional and classy tailoring. The new SAVILE brand became complete with a tagline comprising two words:

Bespoke Auditors 

Bespoke – Tailor-made. Each client is a client. Inspired by the terminology of traditional tailoring. A show of tradition and experience. Auditors – What we are. What we do. Technical expertise and rigour.


graphic system_

The idea of ​​Bespoke Auditors is also present within the graphic system. The entire system respects the brand positioning, constantly referring us to the tailoring imagery.


corporate and communication_

Savile’s communication had to transmit a new strategic idea and positioning. All communication materials allowed us to combine the several elements (logo, symbol, layout, and photographs) on different formats, made with the premium Savile Row paper, with extra cotton to convey a true prestige experience.


application_ 

For the launch of the new brand, we designed many applications, from the corporate stationery such as labels, to social and digital media, merchandise, among others. 


digital_ 

In digital, we created the UX / UI Design in the different touchpoints of the brand, as well as the graphic system of social media platforms and internal communication.

Näperõn


brief_

CLIENT: Näperõn SERVICE: Branding; Visual Identity SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho; Ricardo Traquino; Luís Guimarães LOCATION: Portugal

Näperõn is chef Hugo Nascimento’s first solo restaurant. A kitchen of memories which is focused on the products of the region, overlooking the Alentejo. A memorable experience, as if we were at our grandmother’s house and didn’t have to ask what is there for lunch.


challenge_

A Big Challenge was to sum up the purpose of Chef Hugo’s kitchen in a new brand and concept that reflected the value proposition of the Casas do Moinho – Alentejo project.


outcome_

The development by CO+K of  a branding project that includes development of the strategy, Value Proposition, brand architecture, communication tone, and visual identity, as well as the implementation of the above throughout different services and products.

brand identity_

[NAPERON] Lace or embroidery cloth put on a table or furniture to protect or decorate. It can be in crochet or knitted, it is typically Portuguese and it can be found in Portuguese grandparents’ houses.

The story tells us that, before the dictatorship, Portuguese women who knew how to sew were considered “very gifted women”, which valued them for marriage.

WARM HOSPITALITY, EXCLUSIVELY MINIMAL. 

– This is the motto for the development of the brand’s strategy and visual universe. Getting inspired by the sands, sea and Alentejo lands, CO+K worked the Naperon brand taking into consideration the Nordic culture (target of the restaurant). Therefore, the concept goes through the simple representation of the Name Naperon using characters from the northern European script. ~ represents the sea, and ·· the land and sand of the Alentejo coastline.


graphic system_

The idea of nordic style to represent the Sea, sand and soils is also present within the graphic system. 

The entire system respects the brand positioning, constantly bringing us back to the big idea of nature.


communication_

Naperon’s communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the different elements (logos, symbols, illustrations, and typography) on diverse contact points such as labels, packaging, physical products, space design and social media. 


application_

For the new brand, CO+K has designed numerous applications, such as menus, corporate stationery, informative brochures, digital social media, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like digital menus etc.

Wayfer


brief_

CLIENT: Ferreira & Filhos SERVICE: Branding; Advertising; Service Design; Coaching; Training SCOPE: Empathy; Research; Briefing; Strategy; Ideation; Building; Prototyping; Testing; Implementation  TOOLS: 4K Process; Workshop Sprint; Co-Creation; Scrum; Lego; Kamban; Post-it TEAM: Ricardo Traquino; André Coelho; Isa Romão; João Meneses; Luís Guimarães LOCATION: Portugal

Ferreira & Filhos is a family business that started in Leiria in 1992, and since then has been the official representative of IVECO brand for the central region of Portugal. In 2018, Ferreira & Filhos reached out to CO+K to transform their business. Today the new Wayfer has achieved a turnover of 10 million €.


challenge_

In the VUCA world, the theme of urban mobility is increasingly relevant and essential for the business of over 80% of Ferreira & Filhos’ clients. Focusing hugely on its customers and with a strong desire to be at the forefront, F&F felt the need to transform its business value proposition and brand positioning.


outcome_ 

Definition of a new positioning in the commercial vehicle sector, presentation of a value proposition focused on mobility for professionals and keeping its partnership and exclusivity with the IVECO Portugal brand.

The project included the development of the corporate strategy, brand architecture, communication tone, and visual identity, as well as implementing the above throughout different services and products. This resulted in profound changes in the company’s corporate culture, made possible through a disruptive project that was internally given the code name “the CO+K project”.

CO+K worked for nearly a year on this endeavour, developing a 360º branding project that included: core elements, broadcast identity, and online presence, above and below the line advertising, internal and external communication, social media, corporate graphics, media and events, retail spaces, vehicles, packaging and merchandising, among others.


visual identity_  

The project started with a Sprint Workshop with a multidisciplinary team which turned out to be a “journey” throughout the different services and products in the Transportation Sector and Urban Mobility, adjusted to the needs of F&F and its clients. This resulted in a differentiating and unique brand concept in this industry.

MOVING AS ONE 

The project comprised the creation of a new brand through the application of a new, more modern and agile typography, reducing distances and fulfilling the new value proposition: Greater proximity to the client. The choice of the colour “IVECO Blue”, and the creation of the new “Moving As One” tagline, summed up the new philosophy of the company. 

We followed with the development of a rich graphic universe (both in terms of visual and photographic resources), as well as its application to a series of communication pieces that ranged from printed materials to graphic advertising, the corporate website, associated websites, the App, physical spaces and merchandising, among others.


graphic system_ 

From the lines of automobile movement as a representation of the Wayfer experience and by extracting its contours, we created a collection of standard images that serve the application in the different offline and online touchpoints of the brand, thus supporting a consistent communication.


Corporate and Communication_ 

Wayfer’s communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the several elements (logo, symbol, layout, and photographs) on a diverse range of contact points such as labels, packaging, exterior advertising, digital advertising, social and digital media. 


application_ 

For the launch of the new brand, we designed many applications, from the corporate stationery to informative brochures, flyers, bags, technical sheets, merchandise, etc., as well as other materials that can now be used for incorporating future services, such as a digital app.