Service: Branding
Prevenir TEV
Grupo Quina
brief_
CLIENT: Chef. Vítor Sobral SERVICE: Branding; Visual Identity SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho LOCATION: Portugal
Vítor Sobral, who is a staunch defender of Portuguese cuisine, is considered to be one of the main responsible for modern Portuguese cuisine. He explores national gastronomy like few others, balancing generous doses of innovation with the most traditional ingredients. He is a gastronomic consultant for several major brands and publishes books regularly. Sharing his knowledge of Portuguese cuisine is another mission he embraces daily.
challenge_
With the opening of new projects spread across Portugal, Brazil and Angola and the creation of new business units, let alone the increase of the team, knowledge and knowhow, Chef Vitor Sobral felt the need to create a business group that aggregated all the competences and business units.
outcome_
Definition of the purpose of the new business group, naming, its positioning, verbal and visual identity, tone of voice, definition of the universe of communication.
brand identity_
Inspired by the childhood of Chef Vitor Sobral and by his passion for Portuguese cuisine, CO+K defined the purpose of the new Business Group and divided it into 5 different pillars:
– Heritage (combined with the Chef’s experience and with the pleasure of sharing his knowledge and know-how);
– Saudade (a concept and a word which is impossible to translate. The Portuguese way of being in a single word. Very related to the Portuguese gastronomic experience, especially abroad);
– Creativity (in the genesis of the history of Portugal, since the Discoveries, the Portuguese showed the world that their resilience did not allow them to stop, finding the best solutions for every different need. Alike the Chef’s kitchen “with little a lot is done”;
– Portuguese pride (they are proud of their principles and customs and they are aware of the value that gastronomy has in the Portuguese culture);
– Portuguese flag (a symbol that represents a history, a nation).
This was the motto for the Project’s Naming. 5 pillars 5 QUINAS: QUINA proudly representing authenticity and without prejudice, by the hand of Chef Vitor Sobral, a country.
graphic system_
Based on the distinction symbol of the Order of D. Infante that decorated Vitor Sobral and so many Portuguese people who proudly carry “Portugal Beyond Borders”, CO+K presents the central element of the graphic communication system of the new QUINA Brand.
application_
For the new QUINA Group, CO+K has designed numerous applications, corporate stationery, space design, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like website etc.
Adélia
brief_
CLIENT: Governo Português | Ministério do Trabalho e Segurança Social; SERVICE: Naming; Branding; Proposition Value; SCOPE: Empathy;Research; Interviews; Briefing; Strategy, ideation, Building, Prototyping; TOOLS: 4K Process; Workshop Sprint; Co-Creation; TEAM:Ricardo Traquino; Luís Guimarães; Joana Gala; Joana Santos; João Wengorovius Meneses; André Coelho; Isa Romão; LOCATION: Portugal
There is a National Commission for the Promotion of the Rights and Protection of Children and Youth in the structure of the Ministry of Employment and Social Security.
The “Adélia Project” is a project designed to support Positive Parenting and Parental Empowerment, co-financed by the Operational Program for Social Inclusion and Employment, which is a preventive strategy for the promotion and protection of children’s rights, based on the knowledge of the reality of children and teenagers.
challenge_
Within the scope of this project, CO+K was invited by the consultant Hub2050 – responsible for the development of the “More Social Innovation” area – to:
– Develop an Ideation and Acceleration Program based on the Design Thinking method;
– Create the Brand Canvas, the Brand Proposition, the Naming and the visual identity of the Project.
outcome_
Branding that includes the development of the communication strategy, communication tone, and visual identity, as well as the implementation of the above throughout different materials.
visual identity_
Based on the initial premises, the project started off with a workshop in which 3 educational models were covered thoroughly: the Authoritarian, the positive and the permissive.
We have defined the proposition value that met the established positioning – “Positive Parenting – the way forward to Empower society in order to create a better future, mainly focusing on children’s education.”
And taking a closer look at the animal kingdom we realized what it takes to meet this challenge. When talking about parenting, the Adelia Penguin is one of the most dedicated and hardworking animal species.
– They travel thousands of kilometers under inhospitableconditions to be able to be with their peers, mate and care for their offspring.
– They use parenting techniques and strategies that range from hatching the egg collaboratively between the male and the female to feeding their offspring.
The project Adelia – For a Positive Parenting, was thus born from then on, CO+K started creating its visual identity and its entire concept.
graphic system_
The idea of Adélia Pinguim is also present within the graphic system. The entire system respects the positioning of the project, constantly bringing us back to the big idea of the ecosystem of the penguins, an excellent example for humans and the perfect way to communicate with the found target.
corporate and communication_
Adelia’s communication had to transmit the strategic idea and positioning. All communication materials allowed us to combine the different elements (logo, symbol, layout, and photographs) on diverse support materials.
application_
For the Event launch of the new project, we’ve designed numerous applications, from the corporate stationery such as boards, physical products, social media, to digital media merchandise.
Mainova _ Azeites
brief_
CLIENT: MAINOVA SERVICE:Branding; Product Design; Packaging SCOPE: Briefing; Strategy, ideation, Building, Prototyping; Testing TOOLS: 4K Process; Co-Creation TEAM: André Coelho; Isa Romão; Susana Venda LOCATION: Portugal
The new MAINOVA Olive Oil Brand is the most recent creation of Herdade da Fonte Santa. More than 90 hectares of olive groves with the Cordovil, Picual, Cobrançosa, Arbequina and Frantoio varieties which organically produced and are vegan certified. In 2020 the brand has been introducing its new olive oils marketed under its own brands.
challenge_
MAINOVA extra-virgin olive oils, which are cold-pressed and composed exclusively of olive juice, are obtained from a combination of green and ripe olives. They come in 2 different ranges:
– Extra-Virgin Classic, having a low acidity of 0.2% and being available in a 500 ml glass bottle and in a 3-liter Bag-in-Tube package;
– Extra-Virgin Early Harvest, having an acidity of less than 0.2% and being produced from green olives harvested at the beginning of the season.
Leading this olive oil branding project and defining a clear and efficient brand and product impact with a focus on its strategy and positioning, visual and verbal identity, and innovating the packaging to gain visibility in the saturated distribution olive oils market.
outcome_
Development by CO+K of a branding project that includes: Product Design, Storytelling concept, core elements, broadcast identity, packaging and internal and external communication, social networks visual contents, corporate graphics, merchandising, etc.
product design_
Respecting the positioning and concerns with the environmental sustainability and conservation of olive oils, CO+K developed packagings capable of ensuring that all the properties of olive oils are preserved by not allowing direct light contact as well as exposure to oxygen after opening. For the 3L product, CO+K designed a Bag In Box that protects the olive oil by using 60% less plastic than the conventional demijohn. The solution found for Early Harvest Extra-Virgin Olive Oil was the creation of a new 500 ml recycled stoneware bottle.
graphic system_
The realistic illustration of one of the several millenary olive trees of Herdade da Fonte Santa – Mainova combined with the circular shape (central element of the MAINOVA Brand) underlie the narrative of each of the packagings. These are the elements that are present in the remaining communication materials of each of the references of Mainova olive oils.
corporate and communication_
Mainova olive oil’s communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the different elements (logos, symbols, illustrations, and typography) on diverse contact points such as labels, packaging, physical products, exterior advertising, digital advertising, social media, and digital media.
application_
To present the new olive oils brands, we’ve designed numerous applications: brochures, flyers, bags, Olive oil technical sheets, etc., as well as other pieces that can be used to incorporate in future products, like gourmet Olive oils etc.
Padaria da Esquina
brief_
CLIENT: Grupo Quina SERVICE: Branding; Visual Identity SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho LOCATION: Portugal
The Padaria da Esquina is a project by Chefs Vítor Sobral, Luís Espadana, Hugo Nascimento, and specialist Baker Mário Rolando. Their main concern is the respect for bread, for the long fermentation process of sourdough and the mystique and stories surrounding this food.
challenge_
Telling an old story but centered on new characters by the hands of Chefs Vítor Sobral, Luís Espadana, Hugo Nascimento, and specialist Baker Mário Rolando.
outcome_
Definition of the purpose of the brand, its positioning, the verbal and visual identity, the tone of voice, the definition of the universe of communication and space design consultation of the new restaurant.
brand identity_
The identity of Padaria Da Esquina is built by all its demonstrations. So that all of them contribute to the correct construction of this identity, CO+K rigorously defined the codes that were settled for the brand. The brand expresses itself having as a principle the face of the ambassadors of Portuguese bread. CO+K created a visual universe centered in 2 dimensions: Realistic Bread Realistic People.
– Realistic illustrations of the bread masters;
– Realistic illustrations of bakery products.
graphic system_
The idea of realistic bread – realistic people is also present within the graphic system.
The entire system respects the brand positioning, constantly bringing us back to the big idea of nature.
application_
For the new brand Padaria da Esquina, CO+K has designed numerous applications, such as menus, corporate stationery, informative brochures, space design, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like digital menus etc.
Talho da Esquina
brief_
CLIENT: Grupo Quina SERVICE: Branding; Visual Identity SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho LOCATION: Portugal
Talho da Esquina is chef Vitor Sobral’s latest project. A place in the center of Lisbon where the excuses to go there are, more than going there just for the meat, the stories surrounding the kitchen and the animal and environmental sustainability. A restaurant that provides all the Know How of traditional Portuguese cuisine where the form and function are based on innovation and disruption of how the meat will be carefully “worked” from its origin to its customers’ plates.
challenge_
Creating the new story of a modern Lisbon. Much is being asked today about the origin and properties of meat. The Talho da Esquina undertakes to ensure that all meat undergoes a rigorous quality test where not only its origin is presented, but the life of the animal itself, including how it lived or what it ate.
outcome_
Understanding the story and defining the value proposition of the new restaurant, its positioning, the verbal and visual identity, the tone of voice, the definition of the universe of communication and space design consultation of the new restaurant.
brand identity_
The identity of Talho Da Esquina is built by all its manifestations. So that all of them contribute to the correct construction of this identity, CO+K has accurately defined the codes that have been settled for the brand. By principle, the brand manifests itself using the face of the animals. The pig, the veal, the turkey, the rooster and the lamb are the face of the restaurant and of a new history and promise that whoever experiences the new Talho da Esquina knows the name of these animals, their past and their characteristics. Only the best meat is found at Talho da Esquina.
CO+K created, from realistic illustrations of animals, a visual universe that supports the project’s identity.
graphic system_
The idea of realistic animals is also present within the graphic system.
The entire system meets the brand positioning, constantly bringing us back to the big idea of nature.
application_
For the new Talho da Esquina, CO+K has designed numerous applications, such as menus, corporate stationery, informative brochures, space design, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like digital menus etc.
Hub 2050
brief_
CLIENT: HUB2050 SERVICE: Branding; UX/UI Design; Visual Identity; Website; Mobile SCOPE: Briefing; Strategy, ideation, Building, Prototyping; Testing; ProductionTOOLS: 4K Process; Workshop Sprint; Co-Creation; Scrum; Zoom; Figma; InVision TEAM: André Coelho; João Meneses; Ricardo Traquino LOCATION: Portugal
HUB 2050 is a boutique consulting team for those who hate consultants. They put the same effort and skill in a tech startup, as in the development of a village in Africa or in a hipster neighborhood in a cosmopolitan town, in a global social business or in the digital transformation of your factory. It’s a crazy mess, but it works just well.
challenge_
Driven by design, technology and innovation, with a human centric approach, HUB2050 solves meaningful problems and guides organizations and territories towards sustainable change. The great challenge for CO+K was to create a narrative that would position Hub2050 on the market as “ the consultant company with the best group dynamics and frameworks solutions fully customized to the defined transformation plan.”
outcome_
Developing by CO+K of a branding project that includes development of the strategy, Value Proposition, brand architecture, communication tone, and visual identity, as well as the implementation of the above throughout different services and products.
brand identity_
“Let’s Prototype the Future together” ”This was the starting point for the visual identity of the new Hub2050 brand. In the sprint workshop where we worked on the brand Canvas, it resulted:
– Tomorrow will be better with innovation;
– The Big Idea was: The future needs curators;
– Core Proposition: Hub2050, Co-curating tomorrow.
graphic system_
The idea of Co-Corating Tomorrow is also present within the graphic system. The entire system respects the brand positioning, constantly bringing us back to the big idea of the future.
communication_
The Starting point was “2050 will be as transformational to our evolution as our ability to control fire was 125.000 years ago. This will be the last year of the Hub, computers will take the job” The Storytelling idea was “The turning point, the last year of the Hub.” Co+K designs a brand universe identity that focus in urgency about Society: Humans have 32 more years at the wheel, let’s make it count. Because in the year 2050, the computer will be the hub of ourself,, IoT will be everywhere, we will be surrounded by all kind of sensors present in every object, product and device we buy and use and we’ll have nanobots for brain enhancement and for cloud access.
application_
For the new brand, CO+K has designed numerous applications, from the website, corporate stationery to informative brochures, digital social media, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like digital app. or keynote presentations.
Mainova
brief_
CLIENT: Herdade da Fonte Santa SERVICE: Branding; Advertising; Service Design; Product Design SCOPE: Empathy; Research; Briefing; Strategy; Ideation; Building; Prototyping; Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation; Lego; Kamban; Post-it TEAM: Ricardo Traquino; André Coelho; Isa Romão; João Meneses; Luís Guimarães LOCATION: Portugal
Herdade da Fonte Santa is close to Arraiolos and has approximately 200 hectares of land. Of these, 90 hectares are olive trees – Cordovil, Picual, Cobrançosa, Arbequina and Frantoio – and 20 hectares are vineyards with varieties carefully chosen by the English wine grower David Booth. In 2019 a new phase began: With the conclusion of the wine cellar, HFS started to produce its wines and olive oils, to be marketed under its own brand.
challenge_
Herdade Fonte Santa’s new project was conceived in a sustainable way and in perfect balance with nature, highlighting that environmental awareness assumes a firm commitment in relation to business. The greater challenge was to sum up this purpose in a new brand and reflect the value proposition of Herdade Fonte Santa.
outcome_
Herdade Fonte Santa’s new project was conceived in a sustainable way and in perfect balance with nature, highlighting that environmental awareness assumes a firm commitment in relation to businessDefinition of the value proposition and creation of a new positioning in the wine sector, focused on sustainability and responsible production. The project included the development of the corporate strategy, brand architecture, communication tone, and visual identity, as well as implementing the above throughout different services and products. . The greater challenge was to sum up this purpose in a new brand and reflect the value proposition of Herdade Fonte Santa.
Savile
brief_
CLIENT: Salvador & Falcato SERVICE: Naming; Branding SCOPE: Empathy; Research; Interviews; Briefing; Strategy; Ideation; Building; Prototyping TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Nuno Mendão; André Coelho; Isa Romão LOCATION: Portugal
challenge_
At a global level, the paradigm of management consultancy, auditing and financial firms is mostly limited to the so-called “Big Four”. These follow strict corporate codes, innovating in their own identity and creating niches with their own language. The challenge for Salvador & Falcato was to present the same excellence as the “Big Four” but without losing engagement and proximity with their clients.
outcome_
Definition of the value proposition, including the development of the corporate strategy, brand architecture, communication tone, and visual identity, as well as implementing the above throughout different services and products.
identity_
Based on the initial guidelines and expected deliverables – a new Salvador & Falcato brand logo and institutional website – the project started with a Sprint Workshop that culminated in a new strategic reflection based on two fundamental insights:
-Delineate Salvador & Falcato’s own value proposition space, allowing it to have an adequate discourse to the new reality.
– Become the best option for small and medium-sized businesses that cannot access the “Big Four” but value the same quality and professional excellence.
From this, we created a value proposition that answered to the defined positioning: “We are ex-Big Four; we offer technical rigour combined with work capacity and the values of excellence and trust, but with the dedication, proximity, engagement and adjusted price that only a personalized service allows”.
And from this idea of a tailor-made service, we got to know Savile Row. We travelled to London and interviewed the best tailors in the world, thus finding the solution to our problem.
Salvador & Falcato began presenting itself as the new SAVILE brand. A powerful main name, easy to pronounce, concise and practical. Drawing inspiration from the personality and attitude of UK’s Savile Row St., the crème de la crème in traditional and classy tailoring. The new SAVILE brand became complete with a tagline comprising two words:
Bespoke Auditors
Bespoke – Tailor-made. Each client is a client. Inspired by the terminology of traditional tailoring. A show of tradition and experience. Auditors – What we are. What we do. Technical expertise and rigour.
graphic system_
The idea of Bespoke Auditors is also present within the graphic system. The entire system respects the brand positioning, constantly referring us to the tailoring imagery.
corporate and communication_
Savile’s communication had to transmit a new strategic idea and positioning. All communication materials allowed us to combine the several elements (logo, symbol, layout, and photographs) on different formats, made with the premium Savile Row paper, with extra cotton to convey a true prestige experience.
application_
For the launch of the new brand, we designed many applications, from the corporate stationery such as labels, to social and digital media, merchandise, among others.
digital_
In digital, we created the UX / UI Design in the different touchpoints of the brand, as well as the graphic system of social media platforms and internal communication.
Bozart
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