sector: Private
Bozart
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Rock in Rio
Egg Electronics
Näperõn
brief_
CLIENT: Näperõn SERVICE: Branding; Visual Identity SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho; Ricardo Traquino; Luís Guimarães LOCATION: Portugal
Näperõn is chef Hugo Nascimento’s first solo restaurant. A kitchen of memories which is focused on the products of the region, overlooking the Alentejo. A memorable experience, as if we were at our grandmother’s house and didn’t have to ask what is there for lunch.
challenge_
A Big Challenge was to sum up the purpose of Chef Hugo’s kitchen in a new brand and concept that reflected the value proposition of the Casas do Moinho – Alentejo project.
outcome_
The development by CO+K of a branding project that includes development of the strategy, Value Proposition, brand architecture, communication tone, and visual identity, as well as the implementation of the above throughout different services and products.
brand identity_
[NAPERON] Lace or embroidery cloth put on a table or furniture to protect or decorate. It can be in crochet or knitted, it is typically Portuguese and it can be found in Portuguese grandparents’ houses.
The story tells us that, before the dictatorship, Portuguese women who knew how to sew were considered “very gifted women”, which valued them for marriage.
WARM HOSPITALITY, EXCLUSIVELY MINIMAL.
– This is the motto for the development of the brand’s strategy and visual universe. Getting inspired by the sands, sea and Alentejo lands, CO+K worked the Naperon brand taking into consideration the Nordic culture (target of the restaurant). Therefore, the concept goes through the simple representation of the Name Naperon using characters from the northern European script. ~ represents the sea, and ·· the land and sand of the Alentejo coastline.
graphic system_
The idea of nordic style to represent the Sea, sand and soils is also present within the graphic system.
The entire system respects the brand positioning, constantly bringing us back to the big idea of nature.
communication_
Naperon’s communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the different elements (logos, symbols, illustrations, and typography) on diverse contact points such as labels, packaging, physical products, space design and social media.
application_
For the new brand, CO+K has designed numerous applications, such as menus, corporate stationery, informative brochures, digital social media, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like digital menus etc.
Mainova _ Vinhos
brief_
CLIENT: MAINOVA SERVICE: Branding; Product Design; Packaging SCOPE: Empathy; Briefing; Strategy, ideation, Building, Prototyping; Testing; TOOLS: 4K Process; Co-Creation; TEAM: André Coelho; Isa Romão; Susana Venda; Luís Guimarães LOCATION: Portugal
The new MAINOVA Wine Brand is the most recent creation of Herdade da Fonte Santa. More than 20 hectares of vineyards, with varieties carefully chosen by the English wine grower David Booth. António Maçanita and Sandra Sárria are the enologists of MAINOVA wines. In 2020 the brand has been introducing its new wines marketed under its own brands.
challenge_
Leading this wine branding project and defining a clear and efficient brand and product impact with a focus on its strategy and positioning, as well as its visual and verbal identity, while innovating the packaging to gain visibility in the saturated distribution wine market.
outcome_
For this 6 new wine freelances, development by CO+K of a branding project that includes: Naming, Storytelling concept, core elements, broadcast identity, packaging, internal and external communication, social networks visual contents, corporate graphics, merchandising, etc.
visual identity_
The project started off with a Brand Canvas sprint in which 3 different brands were defined for the 6 different references:
MAINOVA – Entry-level wines that inherit the naming of the mother brand and, as a visual concept, the female image of a young farmer.
“DA FILHA MAIS NOVA NASCE UM NOVO VINHO”
If tributes are paid only to the elders, why not assuming, once and for all, that the youngest are the future?
MOINANTE – Alternative and Disruptive Wines such as Castelão single variety Rosé Wine or White Tanning with slow maceration. In the plantation where these wines are born, there is a mongrel dog that keeps watch on the plantation during the night, whereas during the day it spends its time basically sleeping and idling.
Moinante:
– Playful, sociable;
– Lazy; loafer;
– Stray.
MILMAT – Alchemy of a thousand materials.
In the lands, where the best wines are born. New Wines, ancient customs. Many centuries of practice in combining the best materials and elements resulted in the achievement of the perfect ecosystem to design the best wines. From the mineral-rich terroir to the carefully selected slopes for planting the vineyard.
graphic system_
The realistic illustrations of the young girl Mainova, of the mongrel dog Moinante, and of the old vine for Milmat combined with the circular shape (central element of the MAINOVA Brand) underlie the narrative of each of the packagings. These are the elements that are present in the remaining communication materials of each of the references of Mainova wines.
corporate and communication_
Mainova wines communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the different elements (logos, symbols, illustrations, and typography) on diverse contact points such as labels, packaging, physical products, exterior advertising, digital advertising, social media, and digital media.
application_
For the launch of the new brand, we’ve designed numerous applications such as brochures, flyers, bags, Wine technical sheets, as well as other pieces that can be used to incorporate in future products, like gourmet Olive oils etc.
Wayfer
brief_
CLIENT: Ferreira & Filhos SERVICE: Branding; Advertising; Service Design; Coaching; Training SCOPE: Empathy; Research; Briefing; Strategy; Ideation; Building; Prototyping; Testing; Implementation TOOLS: 4K Process; Workshop Sprint; Co-Creation; Scrum; Lego; Kamban; Post-it TEAM: Ricardo Traquino; André Coelho; Isa Romão; João Meneses; Luís Guimarães LOCATION: Portugal
Ferreira & Filhos is a family business that started in Leiria in 1992, and since then has been the official representative of IVECO brand for the central region of Portugal. In 2018, Ferreira & Filhos reached out to CO+K to transform their business. Today the new Wayfer has achieved a turnover of 10 million €.
challenge_
In the VUCA world, the theme of urban mobility is increasingly relevant and essential for the business of over 80% of Ferreira & Filhos’ clients. Focusing hugely on its customers and with a strong desire to be at the forefront, F&F felt the need to transform its business value proposition and brand positioning.
outcome_
Definition of a new positioning in the commercial vehicle sector, presentation of a value proposition focused on mobility for professionals and keeping its partnership and exclusivity with the IVECO Portugal brand.
The project included the development of the corporate strategy, brand architecture, communication tone, and visual identity, as well as implementing the above throughout different services and products. This resulted in profound changes in the company’s corporate culture, made possible through a disruptive project that was internally given the code name “the CO+K project”.
CO+K worked for nearly a year on this endeavour, developing a 360º branding project that included: core elements, broadcast identity, and online presence, above and below the line advertising, internal and external communication, social media, corporate graphics, media and events, retail spaces, vehicles, packaging and merchandising, among others.
visual identity_
The project started with a Sprint Workshop with a multidisciplinary team which turned out to be a “journey” throughout the different services and products in the Transportation Sector and Urban Mobility, adjusted to the needs of F&F and its clients. This resulted in a differentiating and unique brand concept in this industry.
MOVING AS ONE
The project comprised the creation of a new brand through the application of a new, more modern and agile typography, reducing distances and fulfilling the new value proposition: Greater proximity to the client. The choice of the colour “IVECO Blue”, and the creation of the new “Moving As One” tagline, summed up the new philosophy of the company.
We followed with the development of a rich graphic universe (both in terms of visual and photographic resources), as well as its application to a series of communication pieces that ranged from printed materials to graphic advertising, the corporate website, associated websites, the App, physical spaces and merchandising, among others.
graphic system_
From the lines of automobile movement as a representation of the Wayfer experience and by extracting its contours, we created a collection of standard images that serve the application in the different offline and online touchpoints of the brand, thus supporting a consistent communication.
Corporate and Communication_
Wayfer’s communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the several elements (logo, symbol, layout, and photographs) on a diverse range of contact points such as labels, packaging, exterior advertising, digital advertising, social and digital media.
application_
For the launch of the new brand, we designed many applications, from the corporate stationery to informative brochures, flyers, bags, technical sheets, merchandise, etc., as well as other materials that can now be used for incorporating future services, such as a digital app.
In&Out
brief_
CLIENT: IN & OUT SERVICE: Branding; Visual Identity; Space Design SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho; Ricardo Traquino; Luís Guimaraes LOCATION: Angola
IN & Out, a new Chic concept of gastronomic experiences in Luanda. Catalyst place for trends and different cultures. A new place, two new restaurants. Flavors of the world that share the same area. An interior area (IN) where international gastronomy meets Angola’s. Another outdoor area (OUT) that will have the Chef’s Oriental and Asian gastronomic inspiration.
challenge_
The Challenge given to CO+K was to create a brand that went beyond the mere functional attributes of the IN&OUT and that could increase the brand proposition, help the new restaurant concept growing and expanding into a Affluent segment, and facilitate the development of two different In&Out areas.
outcome_
Definition of the new restaurant’s value proposition, its positioning, the verbal and visual identity, the tone of voice, the definition of the universe of communication.
visual identity_
The identity of the IN&OUT restaurant had to reflect “world flavours” in two diferent areas: IN and OUT, that is, the union between a product’s functionality and its “chic”, contemporary and luxurious image. Thus, we drew the logotype in thick, elegant and contained lines, representative of Luanda’s Maps and typography with a sophisticate typeface that makes reference to the elegance of the In&Out concept .
visual identity_
The identity of the IN&OUT restaurant had to reflect “world flavours” in two diferent areas: IN and OUT, that is, the union between a product’s functionality and its “chic”, contemporary and luxurious image. Thus, we drew the logotype in thick, elegant and contained lines, representative of Luanda’s Maps and typography with a sophisticate typeface that makes reference to the elegance of the In&Out concept.
graphic system_
From the minimal lines of the logo, CO+K created a new visual universe which is present in areas, communication materials, Menus, LE MISE EN PLATS, etc.
application_
For the new IN&OUT, CO+K has designed numerous applications, corporate stationery, space design, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like website etc.
