sector: Food & Beverage
Grupo Quina
brief_
CLIENT: Chef. Vítor Sobral SERVICE: Branding; Visual Identity SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho LOCATION: Portugal
Vítor Sobral, who is a staunch defender of Portuguese cuisine, is considered to be one of the main responsible for modern Portuguese cuisine. He explores national gastronomy like few others, balancing generous doses of innovation with the most traditional ingredients. He is a gastronomic consultant for several major brands and publishes books regularly. Sharing his knowledge of Portuguese cuisine is another mission he embraces daily.
challenge_
With the opening of new projects spread across Portugal, Brazil and Angola and the creation of new business units, let alone the increase of the team, knowledge and knowhow, Chef Vitor Sobral felt the need to create a business group that aggregated all the competences and business units.
outcome_
Definition of the purpose of the new business group, naming, its positioning, verbal and visual identity, tone of voice, definition of the universe of communication.
brand identity_
Inspired by the childhood of Chef Vitor Sobral and by his passion for Portuguese cuisine, CO+K defined the purpose of the new Business Group and divided it into 5 different pillars:
– Heritage (combined with the Chef’s experience and with the pleasure of sharing his knowledge and know-how);
– Saudade (a concept and a word which is impossible to translate. The Portuguese way of being in a single word. Very related to the Portuguese gastronomic experience, especially abroad);
– Creativity (in the genesis of the history of Portugal, since the Discoveries, the Portuguese showed the world that their resilience did not allow them to stop, finding the best solutions for every different need. Alike the Chef’s kitchen “with little a lot is done”;
– Portuguese pride (they are proud of their principles and customs and they are aware of the value that gastronomy has in the Portuguese culture);
– Portuguese flag (a symbol that represents a history, a nation).
This was the motto for the Project’s Naming. 5 pillars 5 QUINAS: QUINA proudly representing authenticity and without prejudice, by the hand of Chef Vitor Sobral, a country.
graphic system_
Based on the distinction symbol of the Order of D. Infante that decorated Vitor Sobral and so many Portuguese people who proudly carry “Portugal Beyond Borders”, CO+K presents the central element of the graphic communication system of the new QUINA Brand.
application_
For the new QUINA Group, CO+K has designed numerous applications, corporate stationery, space design, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like website etc.
Mainova _ Azeites
brief_
CLIENT: MAINOVA SERVICE:Branding; Product Design; Packaging SCOPE: Briefing; Strategy, ideation, Building, Prototyping; Testing TOOLS: 4K Process; Co-Creation TEAM: André Coelho; Isa Romão; Susana Venda LOCATION: Portugal
The new MAINOVA Olive Oil Brand is the most recent creation of Herdade da Fonte Santa. More than 90 hectares of olive groves with the Cordovil, Picual, Cobrançosa, Arbequina and Frantoio varieties which organically produced and are vegan certified. In 2020 the brand has been introducing its new olive oils marketed under its own brands.
challenge_
MAINOVA extra-virgin olive oils, which are cold-pressed and composed exclusively of olive juice, are obtained from a combination of green and ripe olives. They come in 2 different ranges:
– Extra-Virgin Classic, having a low acidity of 0.2% and being available in a 500 ml glass bottle and in a 3-liter Bag-in-Tube package;
– Extra-Virgin Early Harvest, having an acidity of less than 0.2% and being produced from green olives harvested at the beginning of the season.
Leading this olive oil branding project and defining a clear and efficient brand and product impact with a focus on its strategy and positioning, visual and verbal identity, and innovating the packaging to gain visibility in the saturated distribution olive oils market.
outcome_
Development by CO+K of a branding project that includes: Product Design, Storytelling concept, core elements, broadcast identity, packaging and internal and external communication, social networks visual contents, corporate graphics, merchandising, etc.
product design_
Respecting the positioning and concerns with the environmental sustainability and conservation of olive oils, CO+K developed packagings capable of ensuring that all the properties of olive oils are preserved by not allowing direct light contact as well as exposure to oxygen after opening. For the 3L product, CO+K designed a Bag In Box that protects the olive oil by using 60% less plastic than the conventional demijohn. The solution found for Early Harvest Extra-Virgin Olive Oil was the creation of a new 500 ml recycled stoneware bottle.
graphic system_
The realistic illustration of one of the several millenary olive trees of Herdade da Fonte Santa – Mainova combined with the circular shape (central element of the MAINOVA Brand) underlie the narrative of each of the packagings. These are the elements that are present in the remaining communication materials of each of the references of Mainova olive oils.
corporate and communication_
Mainova olive oil’s communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the different elements (logos, symbols, illustrations, and typography) on diverse contact points such as labels, packaging, physical products, exterior advertising, digital advertising, social media, and digital media.
application_
To present the new olive oils brands, we’ve designed numerous applications: brochures, flyers, bags, Olive oil technical sheets, etc., as well as other pieces that can be used to incorporate in future products, like gourmet Olive oils etc.
Padaria da Esquina
brief_
CLIENT: Grupo Quina SERVICE: Branding; Visual Identity SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho LOCATION: Portugal
The Padaria da Esquina is a project by Chefs Vítor Sobral, Luís Espadana, Hugo Nascimento, and specialist Baker Mário Rolando. Their main concern is the respect for bread, for the long fermentation process of sourdough and the mystique and stories surrounding this food.
challenge_
Telling an old story but centered on new characters by the hands of Chefs Vítor Sobral, Luís Espadana, Hugo Nascimento, and specialist Baker Mário Rolando.
outcome_
Definition of the purpose of the brand, its positioning, the verbal and visual identity, the tone of voice, the definition of the universe of communication and space design consultation of the new restaurant.
brand identity_
The identity of Padaria Da Esquina is built by all its demonstrations. So that all of them contribute to the correct construction of this identity, CO+K rigorously defined the codes that were settled for the brand. The brand expresses itself having as a principle the face of the ambassadors of Portuguese bread. CO+K created a visual universe centered in 2 dimensions: Realistic Bread Realistic People.
– Realistic illustrations of the bread masters;
– Realistic illustrations of bakery products.
graphic system_
The idea of realistic bread – realistic people is also present within the graphic system.
The entire system respects the brand positioning, constantly bringing us back to the big idea of nature.
application_
For the new brand Padaria da Esquina, CO+K has designed numerous applications, such as menus, corporate stationery, informative brochures, space design, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like digital menus etc.
Talho da Esquina
brief_
CLIENT: Grupo Quina SERVICE: Branding; Visual Identity SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho LOCATION: Portugal
Talho da Esquina is chef Vitor Sobral’s latest project. A place in the center of Lisbon where the excuses to go there are, more than going there just for the meat, the stories surrounding the kitchen and the animal and environmental sustainability. A restaurant that provides all the Know How of traditional Portuguese cuisine where the form and function are based on innovation and disruption of how the meat will be carefully “worked” from its origin to its customers’ plates.
challenge_
Creating the new story of a modern Lisbon. Much is being asked today about the origin and properties of meat. The Talho da Esquina undertakes to ensure that all meat undergoes a rigorous quality test where not only its origin is presented, but the life of the animal itself, including how it lived or what it ate.
outcome_
Understanding the story and defining the value proposition of the new restaurant, its positioning, the verbal and visual identity, the tone of voice, the definition of the universe of communication and space design consultation of the new restaurant.
brand identity_
The identity of Talho Da Esquina is built by all its manifestations. So that all of them contribute to the correct construction of this identity, CO+K has accurately defined the codes that have been settled for the brand. By principle, the brand manifests itself using the face of the animals. The pig, the veal, the turkey, the rooster and the lamb are the face of the restaurant and of a new history and promise that whoever experiences the new Talho da Esquina knows the name of these animals, their past and their characteristics. Only the best meat is found at Talho da Esquina.
CO+K created, from realistic illustrations of animals, a visual universe that supports the project’s identity.
graphic system_
The idea of realistic animals is also present within the graphic system.
The entire system meets the brand positioning, constantly bringing us back to the big idea of nature.
application_
For the new Talho da Esquina, CO+K has designed numerous applications, such as menus, corporate stationery, informative brochures, space design, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like digital menus etc.
Mainova
brief_
CLIENT: Herdade da Fonte Santa SERVICE: Branding; Advertising; Service Design; Product Design SCOPE: Empathy; Research; Briefing; Strategy; Ideation; Building; Prototyping; Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation; Lego; Kamban; Post-it TEAM: Ricardo Traquino; André Coelho; Isa Romão; João Meneses; Luís Guimarães LOCATION: Portugal
Herdade da Fonte Santa is close to Arraiolos and has approximately 200 hectares of land. Of these, 90 hectares are olive trees – Cordovil, Picual, Cobrançosa, Arbequina and Frantoio – and 20 hectares are vineyards with varieties carefully chosen by the English wine grower David Booth. In 2019 a new phase began: With the conclusion of the wine cellar, HFS started to produce its wines and olive oils, to be marketed under its own brand.
challenge_
Herdade Fonte Santa’s new project was conceived in a sustainable way and in perfect balance with nature, highlighting that environmental awareness assumes a firm commitment in relation to business. The greater challenge was to sum up this purpose in a new brand and reflect the value proposition of Herdade Fonte Santa.
outcome_
Herdade Fonte Santa’s new project was conceived in a sustainable way and in perfect balance with nature, highlighting that environmental awareness assumes a firm commitment in relation to businessDefinition of the value proposition and creation of a new positioning in the wine sector, focused on sustainability and responsible production. The project included the development of the corporate strategy, brand architecture, communication tone, and visual identity, as well as implementing the above throughout different services and products. . The greater challenge was to sum up this purpose in a new brand and reflect the value proposition of Herdade Fonte Santa.
Näperõn
brief_
CLIENT: Näperõn SERVICE: Branding; Visual Identity SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho; Ricardo Traquino; Luís Guimarães LOCATION: Portugal
Näperõn is chef Hugo Nascimento’s first solo restaurant. A kitchen of memories which is focused on the products of the region, overlooking the Alentejo. A memorable experience, as if we were at our grandmother’s house and didn’t have to ask what is there for lunch.
challenge_
A Big Challenge was to sum up the purpose of Chef Hugo’s kitchen in a new brand and concept that reflected the value proposition of the Casas do Moinho – Alentejo project.
outcome_
The development by CO+K of a branding project that includes development of the strategy, Value Proposition, brand architecture, communication tone, and visual identity, as well as the implementation of the above throughout different services and products.
brand identity_
[NAPERON] Lace or embroidery cloth put on a table or furniture to protect or decorate. It can be in crochet or knitted, it is typically Portuguese and it can be found in Portuguese grandparents’ houses.
The story tells us that, before the dictatorship, Portuguese women who knew how to sew were considered “very gifted women”, which valued them for marriage.
WARM HOSPITALITY, EXCLUSIVELY MINIMAL.
– This is the motto for the development of the brand’s strategy and visual universe. Getting inspired by the sands, sea and Alentejo lands, CO+K worked the Naperon brand taking into consideration the Nordic culture (target of the restaurant). Therefore, the concept goes through the simple representation of the Name Naperon using characters from the northern European script. ~ represents the sea, and ·· the land and sand of the Alentejo coastline.
graphic system_
The idea of nordic style to represent the Sea, sand and soils is also present within the graphic system.
The entire system respects the brand positioning, constantly bringing us back to the big idea of nature.
communication_
Naperon’s communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the different elements (logos, symbols, illustrations, and typography) on diverse contact points such as labels, packaging, physical products, space design and social media.
application_
For the new brand, CO+K has designed numerous applications, such as menus, corporate stationery, informative brochures, digital social media, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like digital menus etc.
Mainova _ Vinhos
brief_
CLIENT: MAINOVA SERVICE: Branding; Product Design; Packaging SCOPE: Empathy; Briefing; Strategy, ideation, Building, Prototyping; Testing; TOOLS: 4K Process; Co-Creation; TEAM: André Coelho; Isa Romão; Susana Venda; Luís Guimarães LOCATION: Portugal
The new MAINOVA Wine Brand is the most recent creation of Herdade da Fonte Santa. More than 20 hectares of vineyards, with varieties carefully chosen by the English wine grower David Booth. António Maçanita and Sandra Sárria are the enologists of MAINOVA wines. In 2020 the brand has been introducing its new wines marketed under its own brands.
challenge_
Leading this wine branding project and defining a clear and efficient brand and product impact with a focus on its strategy and positioning, as well as its visual and verbal identity, while innovating the packaging to gain visibility in the saturated distribution wine market.
outcome_
For this 6 new wine freelances, development by CO+K of a branding project that includes: Naming, Storytelling concept, core elements, broadcast identity, packaging, internal and external communication, social networks visual contents, corporate graphics, merchandising, etc.
visual identity_
The project started off with a Brand Canvas sprint in which 3 different brands were defined for the 6 different references:
MAINOVA – Entry-level wines that inherit the naming of the mother brand and, as a visual concept, the female image of a young farmer.
“DA FILHA MAIS NOVA NASCE UM NOVO VINHO”
If tributes are paid only to the elders, why not assuming, once and for all, that the youngest are the future?
MOINANTE – Alternative and Disruptive Wines such as Castelão single variety Rosé Wine or White Tanning with slow maceration. In the plantation where these wines are born, there is a mongrel dog that keeps watch on the plantation during the night, whereas during the day it spends its time basically sleeping and idling.
Moinante:
– Playful, sociable;
– Lazy; loafer;
– Stray.
MILMAT – Alchemy of a thousand materials.
In the lands, where the best wines are born. New Wines, ancient customs. Many centuries of practice in combining the best materials and elements resulted in the achievement of the perfect ecosystem to design the best wines. From the mineral-rich terroir to the carefully selected slopes for planting the vineyard.
graphic system_
The realistic illustrations of the young girl Mainova, of the mongrel dog Moinante, and of the old vine for Milmat combined with the circular shape (central element of the MAINOVA Brand) underlie the narrative of each of the packagings. These are the elements that are present in the remaining communication materials of each of the references of Mainova wines.
corporate and communication_
Mainova wines communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the different elements (logos, symbols, illustrations, and typography) on diverse contact points such as labels, packaging, physical products, exterior advertising, digital advertising, social media, and digital media.
application_
For the launch of the new brand, we’ve designed numerous applications such as brochures, flyers, bags, Wine technical sheets, as well as other pieces that can be used to incorporate in future products, like gourmet Olive oils etc.
In&Out
brief_
CLIENT: IN & OUT SERVICE: Branding; Visual Identity; Space Design SCOPE: Briefing; Strategy, ideation, Building, Testing TOOLS: 4K Process; Workshop Sprint; Co-Creation TEAM: Isa Romão; André Coelho; Ricardo Traquino; Luís Guimaraes LOCATION: Angola
IN & Out, a new Chic concept of gastronomic experiences in Luanda. Catalyst place for trends and different cultures. A new place, two new restaurants. Flavors of the world that share the same area. An interior area (IN) where international gastronomy meets Angola’s. Another outdoor area (OUT) that will have the Chef’s Oriental and Asian gastronomic inspiration.
challenge_
The Challenge given to CO+K was to create a brand that went beyond the mere functional attributes of the IN&OUT and that could increase the brand proposition, help the new restaurant concept growing and expanding into a Affluent segment, and facilitate the development of two different In&Out areas.
outcome_
Definition of the new restaurant’s value proposition, its positioning, the verbal and visual identity, the tone of voice, the definition of the universe of communication.
visual identity_
The identity of the IN&OUT restaurant had to reflect “world flavours” in two diferent areas: IN and OUT, that is, the union between a product’s functionality and its “chic”, contemporary and luxurious image. Thus, we drew the logotype in thick, elegant and contained lines, representative of Luanda’s Maps and typography with a sophisticate typeface that makes reference to the elegance of the In&Out concept .
visual identity_
The identity of the IN&OUT restaurant had to reflect “world flavours” in two diferent areas: IN and OUT, that is, the union between a product’s functionality and its “chic”, contemporary and luxurious image. Thus, we drew the logotype in thick, elegant and contained lines, representative of Luanda’s Maps and typography with a sophisticate typeface that makes reference to the elegance of the In&Out concept.
graphic system_
From the minimal lines of the logo, CO+K created a new visual universe which is present in areas, communication materials, Menus, LE MISE EN PLATS, etc.
application_
For the new IN&OUT, CO+K has designed numerous applications, corporate stationery, space design, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like website etc.
