sector: Energy
EDP Comercial
brief_
CLIENT: EDP Comercial SERVICE: Product Design; Service Design; Digital Innovation; UX/UI Design; Business Transformation SCOPE: Briefing; Strategy, ideation, Prototyping TOOLS: 4K Process; Co-Creation; Figma; Invision TEAM: André Coelho; Isa Romão; Ricardo Traquino LOCATION: USA, Brazil, Portugal, Spain
The most valuable Portuguese brand EDP Comercial is a Portuguese energy utilities company, headquartered in Lisbon. It was founded in 1976 through the merger of 14 nationalised electricity companies.
challenge_
CO+K was invited by Glartek to create a pilot project development to transform EDP Comercial service sales support tool.
outcome_
Development by CO+K and Glartek of a Reality augmented App project that allows to simulate the implementation of EDP Comercial services at the Customers premises.
product design_
CO+K and Glartek created an app to support service sales: solar, electric mobility, Increase Tension Level Service, Efficient Lighting. ( liNs)ã
We Started Fase 1 with a Costumer Journey Map and UI Designing. In the second Fase we created a 5 models development, UX Implementation and Application Logic low code.
visual identity_
Inspired by the new positioning of EDP Comercial “The energy of people”, CO+K prototyped the new App for Augmented Reality, accompanying therefore the dynamism of the image that represents transformation, diversity, inclusion, sustainability and innovation.
graphic system_
The idea of dynamism fusion of several circles and colors is also present within the graphic system.
graphic system_
The idea of dynamism fusion of several circles and colors is also present within the graphic system.
EDP Starter
brief_
CLIENT: EDP Starter SERVICE: Event; Brand Activation; Space Design SCOPE: Briefing; Strategy, ideation, Building, Prototyping; Testing; ProductionTOOLS: 4K Process; Co-Creation TEAM: André Coelho; Isa Romão; Ricardo Traquino LOCATION: USA, Brazil, Portugal, Spain
EDP Starter was created for Startups and SMEs working in the energy industry or with solutions that can be applied in it, offering unique conditions for the launch of innovative business projects. A unique global value chain to support entrepreneurs from the idea to the investment. It seeks to bring companies, customers and suppliers closer together through the development of products created by startups or at universities.
challenge_
With pilot projects development as the main focus, the Big Challenge was to create the brand Universe to the program, connecting participants with different business units and technology experts from EDP (Portugal, Spain, Brazil, USA). In the previous Edition, Starter attracted close to 500 startups, with 30 startups from 13 different countries being selected to work alongside the utilities. This resulted in a pipeline of 50 pilots.
outcome_
Developing by CO+K of a branding project that includes: Space Design, Storytelling concept, core elements, broadcast identity, packaging and internal and external communication, social networks visual contents, corporate graphics, merchandising, etc.
visual identity_
For the EDP STARTER, identity was composed by the overlapping/fusion of several triangles, creating a geometrical shape defined by white contours. CO+K created a space concept for the events in Portugal, Spain, Brazil and USA.
graphic system_
The idea of dynamism fusion of several triangles is also present within the graphic system.
communication_
EDP Starter’s communication had to transmit the strategic idea and positioning. The graphic system allowed us to combine the different elements (logos, symbol, layout, and photographs) on diverse contact points such as badges, labels, certificates, space products, advertising, digital social media, and awards.
application_
For this Startups event, we’ve designed numerous applications: Decoration, flyers, program, digital presentations, technical sheets, TV spot, etc.
