CLIENT: Governo Português | Ministério do Trabalho e Segurança Social; SERVICE: Naming; Branding; Proposition Value;  SCOPE: Empathy;Research; Interviews; Briefing; Strategy, ideation, Building, Prototyping; TOOLS: 4K Process; Workshop Sprint; Co-Creation; TEAM:Ricardo Traquino; Luís Guimarães; Joana Gala; Joana Santos; João Wengorovius Meneses; André Coelho; Isa Romão; LOCATION: Portugal 

There is a National Commission for the Promotion of the Rights and Protection of Children and Youth in the structure of the Ministry of Employment and Social Security.

The “Adélia Project” is a project designed to support Positive Parenting and Parental Empowerment, co-financed by the Operational Program for Social Inclusion and Employment, which is a preventive strategy for the promotion and protection of children’s rights, based on the knowledge of the reality of children and teenagers.


Within the scope of this project, CO+K was invited by the consultant Hub2050 – responsible for the development of the “More Social Innovation” area – to:
– Develop an Ideation and Acceleration Program based on the Design Thinking method;
– Create the Brand Canvas, the Brand Proposition, the Naming and the visual identity of the Project.


Branding that includes the development of the communication strategy, communication tone, and visual identity, as well as the implementation of the above throughout different materials.

visual identity_

Based on the initial premises, the project started off with a workshop in which 3 educational models were covered thoroughly: the Authoritarian, the positive and the permissive. 

We have defined the proposition value that met the established positioning – “Positive Parenting – the way forward to Empower society in order to create a better future, mainly focusing on children’s education.”

And taking a closer look at the animal kingdom we realized what it takes to meet this challenge. When talking about parenting, the Adelia Penguin is one of the most dedicated and hardworking animal species.

– They travel thousands of kilometers under inhospitableconditions to be able to be with their peers, mate and care for their offspring.
– They use parenting techniques and strategies that range from hatching the egg collaboratively between the male and the female to feeding their offspring.

The project Adelia – For a Positive Parenting, was thus born from then on, CO+K started creating its visual identity and its entire concept.

graphic system_

The idea of Adélia Pinguim is also present within the graphic system. The entire system respects the positioning of the project, constantly bringing us back to the big idea of the ecosystem of the penguins, an excellent example for humans and the perfect way to communicate with the found target.

corporate and communication_

Adelia’s communication had to transmit the strategic idea and positioning. All communication materials allowed us to combine the different elements (logo, symbol, layout, and photographs) on diverse support materials.


For the Event launch of the new project, we’ve designed numerous applications, from the corporate stationery such as boards, physical products, social media, to digital media merchandise.

Hub 2050


CLIENT: HUB2050 SERVICE: Branding; UX/UI Design; Visual Identity; Website; Mobile SCOPE: Briefing; Strategy, ideation, Building, Prototyping; Testing; ProductionTOOLS: 4K Process; Workshop Sprint; Co-Creation; Scrum; Zoom; Figma; InVision TEAM: André Coelho; João Meneses; Ricardo Traquino LOCATION: Portugal

HUB 2050 is a boutique consulting team for those who hate consultants. They put the same effort and skill in a tech startup, as in the development of a village in Africa or in a hipster neighborhood in a cosmopolitan town, in a global social business or in the digital transformation of your factory. It’s a crazy mess, but it works just well.


Driven by design, technology and innovation, with a human centric approach, HUB2050 solves meaningful problems and guides organizations and territories towards sustainable change. The great challenge for CO+K was to create a narrative that would position Hub2050 on the market as “ the consultant company with the best group dynamics and frameworks solutions fully customized to the defined transformation plan.”


Developing by CO+K of a branding project that includes development of the strategy, Value Proposition, brand architecture, communication tone, and visual identity, as well as the implementation of the above throughout different services and products.

brand identity_

“Let’s Prototype the Future together” ”This was the starting point for the visual identity of the new Hub2050 brand. In the sprint workshop where we worked on the brand Canvas, it resulted:

– Tomorrow will be better with innovation;
– The Big Idea was: The future needs curators;
– Core Proposition: Hub2050, Co-curating tomorrow.  

graphic system_

The idea of Co-Corating Tomorrow is also present within the graphic system. The entire system respects the brand positioning, constantly bringing us back to the big idea of the future. 


The Starting point was “2050 will be as transformational to our evolution as our ability to control fire was 125.000 years ago. This will be the last year of the Hub, computers will take the job” The Storytelling idea was “The turning point, the last year of the Hub.” Co+K designs a brand universe identity that focus in urgency about Society: Humans have 32 more years at the wheel, let’s make it count. Because in the year 2050, the computer will be the hub of ourself,, IoT will be everywhere, we will be surrounded by all kind of sensors present in every object, product and device we buy and use and we’ll have nanobots for brain enhancement and for cloud access. 


For the new brand, CO+K has designed numerous applications, from the website, corporate stationery to informative brochures, digital social media, merchandise, etc., as well as other pieces that can be used for the incorporation of future services, like digital app. or keynote presentations.